How to formulate your 2021 marketing and advertising budget

Building a successful company almost always involves successfully marketing your products, services or brand/s. One of the best ways to make sure that your marketing money is being well spent is to develop a comprehensive and structured marketing strategy in advance.. Following a well-defined plan will help ensure you are spending your marketing funds wisely  […]

4 steps to ensure live radio endorsements are effective for your brand

Radio is a powerful advertising channel that offers rich targeting, huge reach and influence on purchase decisions. Using a radio endorsement can help take your marketing to the next level. Radio, with its human voice to convince, can be used to persuade and influence listeners. Hurley’s Media radio personalities are well-known in our community and […]