Five tips to successfully market your business at a trade show

What if we told you there was an opportunity to promote your brand or services to a room full of people already interested in the industry your business is in? You’d think it is an opportunity too good to miss, right? Hurley’s Media will be hosting the fourth annual Builders Expo on 20 February, 2021 […]

How to formulate your 2021 marketing and advertising budget

Building a successful company almost always involves successfully marketing your products, services or brand/s. One of the best ways to make sure that your marketing money is being well spent is to develop a comprehensive and structured marketing strategy in advance.. Following a well-defined plan will help ensure you are spending your marketing funds wisely  […]

4 steps to ensure live radio endorsements are effective for your brand

Radio is a powerful advertising channel that offers rich targeting, huge reach and influence on purchase decisions. Using a radio endorsement can help take your marketing to the next level. Radio, with its human voice to convince, can be used to persuade and influence listeners. Hurley’s Media radio personalities are well-known in our community and […]

What’s next for your business?

The impact of COVID-19 on businesses locally and around the world is immense. Now we’ve stopped typing “unprecedented” 45 times a day, we are starting to settle into the new normal. But what’s next? Where do we go from here and how do we get back on a somewhat “regular” track with our marketing strategy […]

Global advertising spend continues to see growth

As marketers and owners of companies, it is important to understand how global businesses are attributing their advertising and marketing spend and as this will strongly influence and shape the Cayman business community.  A recent report from Zenith Media stated global advertisers will increase ad spend by 4.3% in 2020 as demand for advertising continues […]