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The importance of having a video to showcase your brand

Over the last few years, the use of video to promote your business or brand has grown so dramatically, it’s hard to ignore. Video marketing has a vital role to play in any marketing strategy; it’s one of the most important forms of content marketing. 

The State of Video Marketing Report for 2018 found that people watch an average of one-and-a-half hours of video every day. That’s a lot of opportunity for brands to connect with their target audience. 

Once you have created a video that is representative of your brand, you can make an integrated marketing and communications approach and share your video across multiple channels including social media, website, digital ads, TV and cinema. 

Video content also goes hand in hand with SEO tactics. Video gives you a boost in rankings, which allows more people to see your site, which means more people will click on your link. Once you’ve got potential customers to your site, you need to keep them there. Hosting a high quality and engaging video means users will spend more time on your page. 

Videos are one of the top three types of shared content on social media.  If your video is relevant to your audience and resonates with them, they will be inclined to share it with others who may feel the same.  The chain is endless and organic when you have relevant, eye-catching  content.  

According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands, more than any other type of content.

Video on a landing page is capable of increasing your conversion rates by over 80% and just the mention of the word “video” in the subject line of an email and you could  increase open rates by 19%90% of customers also say videos help them make buying decisions.

There is no denying that video content is a hugely powerful tactic, it is one of the most profitable and versatile marketing tools and if you’re not already using it, now is the time!

If you’re considering building video content for your brand, chat with your Sales Representative and we’ll organise a strategic, creative planning session with our talented production team. Email info@hurleysmedia.ky  

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